Bringing buzz, community, and a whole lot of personality to our brand.
It’s a rare thing in today’s fast paced landscape to find trust and friendship in business. That is what makes MARCC stand out; we are built on a foundation of connection. From day one we have grown a community of long term partnerships. From suppliers and customers who have been celebrating with us since the 90s, to coworkers who we look forward to seeing everyday. MARCC builds community around brands.
At MARCC we believe that great branding isn’t just about visuals or products, it’s about connection. Real connection. With each other, with our customers, and with the values that guide us. That belief inspired us to search out something (or someone!) very special. When searching for a way to express this intangible element that makes such an impact, we came across the idea of a mascot. Characters have the power to convey complex ideas and emotions in a concise, memorable, and playful way.
Every thriving brand needs a community around them, and at MARCC Apparel, we believe connection builds community. In the spirit of building stronger relationships, adding personality to our communications, and giving our community something to smile about, we’re buzzing with excitement to introduce the newest member of our team…
Say hello to Brandee Bee!
Brandee Bee is here to help our hive thrive.
Brandee Bee is our new company mascot. Hard working, cheerful, and always buzzing with branding ideas. She’s here to represent the soul of our brand: energetic, kind, collaborative, and just the right amount of quirky.
“Hi! I’m Brandee, I believe when we build community, we build magic. I’ll be here to celebrate, spotlight, and sweeten the work we do together!”
Why Brandee?
Bees aren’t just sweet, they have several strong associations like hard work, teamwork, focus, and productivity. All of these lead to a strong community.
Brandee Bee will personify our core values:
- Community: Bees are cooperative and work together for a shared goal, just like we do with our clients.
- Creativity: Bees pollinate and create, mirroring how we help bring our clients’ brands to life.
- Purpose: Bees are industrious and focused, like our team.
- Positivity: A light, uplifting character that reflects our customer experience and team spirit.
Brandee isn’t just cute, she’s a symbol of what we value most: relationships, momentum, and community. She gives us a consistent voice, a fresh way to tell our story, and a new platform to celebrate our people and customers.
What’s in a Name? A Whole Lot of Meaning
We knew our mascot needed a name that felt like us.
Something bold. Something bright. Something with a little wink.
That’s when Brandee flew in.
It’s a play on the word “brand”, because (let’s face it) branding is at the center of everything we do. From promotion to apparel to storytelling, we help businesses bee unforgettable.
Brandee doesn’t just represent MARCC, she represents our purpose. And with a little extra “ee,” she’s got a personality all her own.
Where you’ll See Brandee Buzzing
Brandee Bee will be popping up in all kinds of fun and thoughtful places:
- Newsletters
- Packaging and product stickers
- Social media
- Internal shout-outs
- Community campaigns
- “Queen’s Picks”
She’ll be your guide through the hive; sharing stories, cheering accomplishments, and showing the heart behind the brand.
How You Can Bee Part of the Fun
- Brandee isn’t just here to look cute she wants to connect.
- Share your branded merch using #BrandeeBuzz to get featured
- Coming soon: Help Brandee name her favourite new product in our “Hive Choice Awards”
- She’ll be your go-to bee for shout-outs, celebrations, product picks, and a dose of cheer.
Bee Social With Brandee
Brandee Bee is more than a mascot—she’s a movement. A symbol of how we build community through brands and relationships.
So, whether you’re a team member, a customer, or a curious new friend, we hope you’ll say hi when you see her—and maybe even snap a photo.
What would you like to see Brandee do next?
Drop your ideas in the comments or tag us on social. We can’t wait to hear from you!
Let’s keep the buzz going.
#BrandeeBee #BrandeeBuzz #WeBuildCommunity #LifeInTheHive